Where we come from.
Where we're headed.

Andy and Billy launch BINDY - a clothing brand born from a passion for riding and the Belgian coast.

Visual identity created by Billy. Logo, graphic universe, first prototypes.

Launch of the BINDY Friends community - first riders to wear the brand.

Online store goes live. Hoodies, tees, caps - first collection.

Recruiting the first BINDY ambassadors along the Belgian coast.

BINDY shows up at ride events on the Belgian coast.

Andy creates kitesurf-belgium.be - the first directory of Belgian kite schools and shops (Publii).

The BINDY Friends community grows. Partnerships with shops and schools.

Expanding the shop catalogue with new pieces and accessories.

Decision to transform BINDY from a brand into a media platform for Belgian surf culture.

New showcase site: Astro, Tailwind, premium B&W design. Multi-discipline: kite, wake, skate, surf.

16 schools, 10 shops, 18 brands, 7 cable parks, 5 kite spots, 5 skateparks - all in open-source JSON.

Each listing page with its own dark mode interactive map.

Rich snippets, sitemap, robots.txt, llms.txt, meta robots, Schema.org structured data.

Trilingual site: French, Dutch, English. Belgium requires it.

First articles: rider portraits, spot guides, gear reviews.

Integration of YouTube live webcams from the Belgian coast.

Adding photos, opening hours, reviews for each school, shop and spot.

First travel destinations listed: Dakhla, Tarifa, Zanzibar.

Listing the first events from the Belgian ride scene.

Opening up to external contributions: schools, riders, organizers can submit content.

Launch of the monthly newsletter - ride news, spots, events.

Official partnership program: premium visibility, community promo codes.

Real-time conditions widget integrated into spot pages.

Creating the non-profit to structure and support the Belgian ride scene. Events, training, rider support.

Organizing the first BINDY events: Beach Jam, community sessions, contests.

One single map of Belgium with ALL the spots, shops, schools, cable parks, skateparks.

Every rider in the community can create a profile and share their sessions.

BINDY mobile app - spots, conditions, community in your pocket.